Left Chest Logo Size And Placement: How to Perfectly Position Your Logo for Maximum Impact (2023)


logo design & measurements

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    When it comes to creating clothing designs, there are many possibilities accessible.

    The first things that you should think about are the dimensions and placement of your new logo. It is common practice to have a left-chest logo. If you are going to start selling shirts, you may want to follow this trend.

    Read on to discover the optimal size for your T-shirt design.

    Post 3 of 4 in the logo design & measurements

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      (Video) Left Chest Logos | Morning Show Season 5 Ep. 10

      What Is The Ideal Proportion For A Logo To Be Printed On A T-Shirt?

      If you want to sell T-shirts, you should surely think about the positioning of the print on the chest area of the shirt, as well as the size of the logo.

      A merchandising company, will opt to position their logo on the left breast. Usually the size of it is roughly 3″ x 3″.

      Left Chest Logo Size And Placement: How to Perfectly Position Your Logo for Maximum Impact (1)

      Most major retailers are responsible for popularizing this trend. That is, basic T-shirts having the logo at this particular design size.

      These days, you can find designs like this printed on polo shirts and junior shirts. They all position them on the left side of the chest. The same principle applies to work shirts that staff members at restaurants and bars wear.

      Why though, do many businesses want their logos to be visible on the left chests by people who work for them or buy their products? What is the first thing that comes to mind when you look at the left chest logo? What kinds of ideas do you have running through your head?

      Why Is It Popular To Wear Logos On The Left Chest?

      There are a wide variety of customization possibilities for left chest logos. The left chest is the preferred location for a company logo by the overwhelming majority of businesses. Even influential people on social media prefer this option.

      What is going on here? Why do we choose the left side and not the right?

      In fact, 89% of brands favor the left placement, but why?

      Left Chest Logo Size And Placement: How to Perfectly Position Your Logo for Maximum Impact (2)

      People usually have a preference for designs that are “minimal”. They are more likely to buy and wear t-shirts with a minimum amount of design work if it has a left chest placement on the garment. It appears that a simple pattern placed on the left chest works best. This is because the viewer’s attention is drawn to it.

      (Video) The EASIEST way to EMBROIDER a left-chest logo

      As a direct consequence of this, people will notice your design. In addition, trademarks on the left chest are more likely noticed. As a result, the recognition of your logo grows over time.

      It’s observed an emblem or logo placed on the right chest is more distracting.

      Other reasons why shirt logos tend to be on the left:

      • Historically military coat of arms and medals have always been placed on the left.
      • Most people shake hands with the right hand. While reaching out, this covers up the right chest area. Whereas the left area stays open to sight.
      • In most parts of the world we tend to read from left to right. So anything on the left tends to catch our attention. Similarly this is why logos are placed to the left of websites.

      Balance Between The Logo And Shirt Sizes

      When it comes to t-shirts that have custom logos printed on the left breast, you need to consider how the size of the logo will appear on a range of sized shirts. The design sizing will vary depending on the shirt size.

      Because of this, 3.5″ logos appears different when printed on men’s extra-long t-shirts compared to a small t-shirts that are available for women. This also applies between an adult shirt and a youth shirt.

      Therefore, before you can even begin to think about your left chest design, you need to have a clear grip on the individuals you want to attract and the sizes of T-shirts they are most likely to buy. This is something you need to do before you can even begin to think about your left chest design.

      The size of the chest logo you choose will always be determined by the size of the T-shirt you purchase. Your design for the left chest of your promotional T-shirt should be three inches by three inches in size since promotional T-shirts are often simply plain-looking shirts in conventional sizes. If, on the other hand, you want to sell your shirts or make bespoke gear, you should obviously give some serious consideration to the size of your logo as well as the common positions for it.

      Determining Your Logo Size

      Shirt Size Logo Size [W x H] Distance From Collar
      Small2.5″ x 2.5″3″
      Standard3.5″ x 3.5″3″
      Large4.5″ x 4.5″3.5″
      XL5″ x 5″4″

      Note: Logos aren’t always square (having the same width and height). If your logo is wider than it is tall, make the width of the logo 3 inches.

      Watch this video: Where To Place A Left Chest Logo On A Shirt [08 mins 44 secs]

      Adding An Embroidered Pocket Allows For More Creativity

      If you want to have a design that is more creative, you may, of course, choose to have a bigger design on the center chest of your T-shirt, or you can choose to have a collar, an embroidered pocket, or sleeves added to it. When printing on long-sleeve T-shirts, the standard logo size has to be increased by a half-inch in order for the 4 x 4-inch picture to be able to fit on the garments. This is necessary in order for the printing process to be successful.

      (Video) Print Placement Tips for Perfect Alignment and Unique Looks

      If you want to construct a shirt that has a popular embroidered pocket on the left breast, you may still place your logo there. However, you will also need to take into consideration the size of the pocket. You should leave at least half an inch of space between the left chest logo on the pocket and the sides of the pocket. This space should be measured in millimeters.

      If you don’t want to do standard sizes and you want to create an oversized shirt, you need to check that the design is placed properly on the shirt and then move it half an inch closer to the middle of the chest. This is the only adjustment that has to be made. Because the logo will be stretched out, this step is essential.

      What Happens If You Desire A Larger Version Of The Logo?

      Prints with dimensions of precisely 5 inches by 5 inches have just recently begun to be manufactured by designers. There has been an increase in the number of sales of women’s t-shirts with this logo size, which have designs and printing with not quite the perfect placement.

      Shirts and other types of clothing for women generally include designs that cover the whole front as well as the upper back when they are this size. Because the positioning of large motifs may truly make or break the overall appearance of the dress, it is extremely vital that you choose the right arrangement for them. Having said that, smaller left chest designs are still the more popular placement.

      Author’s Final Thoughts

      There is no hard and fast rule dictating where a logo should be on a t-shirt. Even if you decide the left chest is the best placement, there’s still no exact location for the brand, or what size it should be for that matter.

      Although this guide helps to point you in the correct direction, I would personally recommend using photo editing tools, many of which are free. You can place a template of a shirt and mess around with the logo location and size.
      Further to this, with software, you are able to incorporate colors to see what goes or clashes with your brand design.

      Play around with the location and size of the design and go with your gut instinct of what you feel looks good. You may find that the final product does not look as good in reality (compared to the computer generated model), but that’s fine, you just adapt from there until you get it right.

      No one said it will be simple!


      What is the proper placement for a left chest logo? ›

      The left chest logo location is a classic choice and is commonly used for volunteer or event shirts. The logo is placed off to the left side of the chest and is usually sized about 3in – 4in wide and sits about 3in below the collar.

      What is the best size for a chest logo? ›

      Typically, a good size for a chest print is between 3 and 4 inches wide. If you the wide end of the sheet of paper in half again, you get a 4.25” space, giving you a good visualization of how large your 4” graphic can look.

      How do you place left chest embroidery? ›

      T-shirts (left chest, pocket) Centered above or on pocket. Button-down shirts (left chest, no pocket) 7" - 9" down from left shoulder seam, centered between placket and side seam, or 4" - 6" to the right of placket. Button-down shirts (left chest, pocket) Centered above or on pocket.

      How do you measure logo placement? ›

      1. A: The measurements for a logo that is going to be placed on the front of a shirt should be centered between the left and right seams and begin 4”-6” inches from the neck collar. ...
      2. A: The most common logo placement on a shirt is on the left chest.
      Aug 23, 2019

      Where do you position a logo? ›

      According to the Nielsen Norman Group's study, left is the way to go because most people look immediately to the left-hand corner of a website for the logo. If you place it in the right-hand corner of your website, it might impact your visitor's ability to remember your brand.

      What is the perfect logo size? ›

      Generally speaking, a good baseline logo size is 250 x 100 pixels. Other possible website logo size variations include: 250 x 150 pixels. 350 x 75 pixels.

      What is the ideal size of a logo? ›

      Place your logo above or beneath your name. Email services like Gmail recommend standard logo sizes that fall within this dimension range: 300-400 pixels wide by 70-100 pixels.

      Where should a logo be placed on a shirt? ›

      Logos Embroidered on The Left Chest

      This position is the most popular choice by companies that order work shirts or polo shirts for their employees. An embroidered logo on the left chest/pocket is highly visible and will help your company to gain the highest possible exposure.

      Should a logo look to the left or right? ›

      Summary: Users are 89% more likely to remember logos shown in the traditional top-left position than logos placed on the right. Share this article: Showing a logo in the top left corner of a web page is probably the most common design pattern of all time.

      How far down do you put a logo on a shirt? ›

      Use a tape measure and measure 2” to 3.5” down from the collar on the front or back of the shirt. The idea is for the design to be printed on the intersection of the center line of the tee and the chest line. This will give you perfect placement on your custom shirts every time!

      Which way should my logo face? ›

      In general, though, we prefer images facing rightward, and this is especially true when it comes to likeness of people.

      What size and placement for left chest logo embroidery? ›

      2) Standard size for a left chest design is 2-1/2" – 4" wide x 1" – 2" tall. For larger size logos the sleeve or back yoke is recommended. You can go as large as 5" wide x 3" tall on the sleeve on a larger garment but we recommend 3" wide and no wider than 3.5".

      What is the placement for embroidery? ›

      The standard industry guideline for embroidery placement on left chest embroidery on a polo, T-shirt, or sweatshirt is approximately 6" from the shoulder and 4" from the center front. Common center chest embroidery placement is approximately 3" down from the neckline.

      Where do you put the left chest logo on the V neck? ›

      A left-chest graphic on a V-neck T-shirt should be placed 6-8″ down from the top seam and 3-4″ from the center line.

      Why are logos on the left chest? ›

      Likely the most common place for a logo to go is on the chest to the left. This location works because this is the location used by the majority of companies. As well, those who wish their logo to have a more subtle presence will often choose this location.

      What is the ultimate guide to design size and placement? ›

      The Ultimate Design Size & Placement Guide is a comprehensive collection of design size and placement resources for all kinds of garments and accessories. Use it to learn how and where to place your designs and to inspire you to come up with new ways to decorate items for your customers.

      How do you measure a logo size? ›

      Logos are measured in pixels, which means you'll often see them referred to in dimensions like 500px by 500px. Pixels = dimensions, whereas bytes (KB/MB/GB) = the file size. Vector files are necessary, as they'll act as master files you can infinitely scale (like SVG), edit, or send to a designer or printer.

      What is logo guidelines? ›

      What are Logo Usage Guidelines? A logo usage guideline is a document you write up for future reference that includes different versions of your logo design and how they are to be used. The logo you choose to tell your business's story will also convey your brand message.

      What is the ratio for logo? ›

      You can find the Golden Ratio when you divide a line into two parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided by (a), which both equal 1.618. This formula can help you when creating shapes, logos, layouts, and more.

      What is the best shape for a logo? ›

      If you're looking for a professional and strong logo shape for your business, a square or rectangle may be the right choice. Squares are the perfect vehicle to contain or frame visual elements. They anchor the eye and draw attention to the most important aspects of your logo design.

      What is a standard size? ›

      Remove Advertising. Standard size means 8.5” x 11”; 8.5” x 14”; and 11” x 17”.

      What size is a high resolution logo? ›

      Size of this preview: 731 × 600 pixels. Other resolutions: 293 × 240 pixels | 585 × 480 pixels | 936 × 768 pixels | 1,248 × 1,024 pixels | 2,359 × 1,936 pixels.
      DescriptionWavebob Company Logo
      Permission (Reusing this file)See below.
      2 more rows

      What is the standard size for graphic design? ›

      That's 8.5” x 11” in the US, or the very similar A4 (8.3” x 11.7”) in the rest of the world.

      How big should a logo be on a shirt left chest? ›

      Left chest: The logo size should be no larger than 2.5-5 inches wide and 2.5-5 inches tall. Place the image 7-9 inches below the left shoulder seam and directly in between the center of the shirt and the left side seam. This placement area works best for simple designs and minimal wording.

      Where do you put chest designs on a shirt? ›

      Let's begin with the classics. The center chest print location is a moderately sized base standard for a lot of print manufacturing. It's placed about 4” below the collar and usually extends over the top half of the chest. Use the center of the collar to place your design symmetrically.

      What are the 3 rules of good logo design? ›

      The fact is, a good logo should be three things:
      • Appropriate – logos should be appropriate in it's feeling. It doesn't need to say a whole lot.
      • Distinctive & Memorable – It has to be unusual enough to persist in our mind. ...
      • Simple – Logos are displayed across various mediums in many different sizes.

      What is the most important part of a logo? ›

      It's memorable

      Most effective logos have one unique feature that makes them memorable and easily stand out to viewers. A good way to determine whether or not your logo is memorable is to ask one of your customers to describe it to you.

      What does a good logo look like? ›

      A good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.

      How far down does a print go on a shirt? ›

      For most men and women sized apparel, the printable area begins 3″ below the collar. For Men's/Unisex XS, Women's S, and anything smaller, the printable areas begins 2″ to 2.5″ below the collar.

      How big should an image be on the back of a shirt? ›

      Generally, the maximum printing area for the front and back of a T-shirt is 12″ x 16″.

      Should the logo go above or below signature? ›

      A centered logo may work at the top or bottom of a signature block, but it doesn't work if text and information are both above and below it. We generally recommend that logos go either on the right or the left side of the signature block, depending on our preference and text layout.

      Why is logo placement important? ›

      Where you put your logo makes a difference in how often it's seen. The importance of logo placement ties directly back into how people see your brand and how memorable your company is. Around 89 percent of surveyed marketers indicate branding awareness is their top goal.

      What should you not do in a logo? ›

      Never alter the wordmark or any visual elements, and do not change the font of the wordmark or accompanying names of colleges or divisions. Never overprint something on top of the logo, and do not use the logo as a background pattern. The minimum recommended size for the standard logo is 1" in height.

      What size should a left chest monogram be? ›

      The recommended size for left chest monograms range about 3.5 to 4 inches.

      What size should an embroidered logo be on a shirt? ›

      Our general guidelines are 3 to 3.75″ wide for logos wider than they are tall for embroidered use on the left chest of shirts. If the logo is square, 1.5 to 2″ on a side, and 2 to 2.5″ in diameter for circular logos.

      What is the standard size for a breast logo? ›

      Small Logo / Design – If it's a small subtle left breast print or similar, 70-100mm is generally a good size to have your design. Simple designs can look great at 70mm wide, but those with more intricate elements may need to go as large as 100mm or more to ensure the detail comes out clearly.

      Does embroidery go on left or right chest? ›

      If you're only putting embroidery on one side, then the name and/or logo should go on the left chest position. If you're putting the person's name and logo on two sides, the name should go on the right, and the logo should go on the left.

      How do you get the best embroidery job? ›

      8 factors that improve embroidery quality
      1. Needle. Imagine trying to draw a detailed portrait with a blunt, heavy-weighted pencil. ...
      2. Backing Paper. ...
      3. Thread Quality. ...
      4. Upper Thread Tension. ...
      5. Bobbin (Lower Thread) Tension. ...
      6. Framing. ...
      7. Artwork Digitisation. ...
      8. Machine Quality.
      Oct 28, 2019

      How do you line up a left chest logo? ›

      How to Place a Left Chest Logo on a Shirt. While you have your shirt on your t-shirt heat press, simply draw an imaginary vertical and horizontal center line. For the left chest, your vertical line will be just off the side of the collar. Your horizontal line will start at the armpit seam.

      Where should chest decals be placed? ›

      Most logos are left chest aligned allowing for a name, or a name patch to be placed on the right of the persons chest. The inside edge of the collar is used as a vertical center line for aligning the logo or design. The bottom of the logo is typically no lower than the bottom of the placket of the polo.

      How far down do you put vinyl on a shirt? ›

      For adults, measure down 3" from the neckline along that vertical crease and that's where the top of the decal should begin. For kids, which is what I was working on in this example, I start a little higher, usually at about 2" below the neckline.

      Where do I put my logo on my uniform? ›

      Logos Embroidered on The Left Chest

      This position is the most popular choice by companies that order work shirts or polo shirts for their employees. An embroidered logo on the left chest/pocket is highly visible and will help your company to gain the highest possible exposure.

      Where do you place your chest in a monogram? ›

      7 - 9” down the left shoulder seam or 4 - 6” from the neck seam. These monograms generally are no more then 1 - 1” at the highest point. They ought to be positioned over the left chest pocket area. An alternative placement if there is a pocket on the left chest is to place on top of the pocket.

      How a perfect logo should be? ›

      How to make a good logo
      1. Explore conceptual icons.
      2. Use the space you have.
      3. Play around with caps or lowercase.
      4. Consider handwritten fonts.
      5. Balance your tagline.
      6. Adjust your name and tagline.
      7. Let your logo breathe.
      8. Ensure readability.
      Jun 29, 2021

      What are the rules of logo? ›

      10 logo design principles to follow
      • Make it simple. ...
      • Design for an audience. ...
      • Make it memorable. ...
      • Make it timeless. ...
      • Make it versatile and scalable. ...
      • Use a quality typeface. ...
      • Be strategic with color. ...
      • It should look great in black and white.

      How far from the neck should a logo be? ›

      Use a tape measure and measure 2” to 3.5” down from the collar on the front or back of the shirt. The idea is for the design to be printed on the intersection of the center line of the tee and the chest line. This will give you perfect placement on your custom shirts every time!

      How far down should a logo be on the back of a shirt? ›

      The full-back placement is popular with t-shirt graphic designers, much like its front alternative. Since the back is usually flatter and more forgiving than the front, the full-back design can cover a larger print area for your designs, starting around 3”-4” from the collar.

      Why are logos placed on the left side? ›

      They're aligned to the way we read.

      When you look at most websites, their logos are always placed on the left-hand side, and the main reason is that people in the western world read and write from left-right. Except for Arabic, Hebrew, Farsi, where the written word is read from right to left.

      What is the best way to put a logo on a shirt? ›

      How do I put my Logo on Clothes?
      1. 8 Ways to Put Logo on Clothes.
      2. Transfer Printing. As the name suggests, the logo, through this technique, is transferred onto the textile from a paper. ...
      3. Block Printing. ...
      4. Embroidered Logo. ...
      5. Engraved Roller Printing. ...
      6. Screen Printing. ...
      7. Digital Ink-Jet Printing. ...
      8. Reactive Printing.
      Mar 9, 2022

      How do you display a logo on a shirt? ›

      Transfer Printing. You can print your logo onto specialist paper called transfer paper. This can be done using a standard inkjet printer as all the magic happens in the paper. Once you have your logo printed onto the transfer paper, you simply iron it on to the fabric.

      What is proper monogram etiquette? ›

      Traditionally, a monogram reads First Name Initial, Last Name Initial, Middle Name or Maiden Name Initial. With the Last Name Initial being the larger Middle Initial. For example, if you had the name Kelsie Elizabeth Vogds, her monogram would read KVE.


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